Common Brand Kit

Logos

This is the main horizontal lock-up that should be the most “commonly” used logo. The mark features three overlapping circles to signify the convergence of communities, and the wordmark is crafted with GT Maru (customized double “M”).

An alternate stacked lock-up can also be used in situations where you want to lock-up “Common” in a larger vertical space, and/or in the center.

As mentioned previously, the mark represents the overlap of different people and communities converging.

Marketing Colors

Primary Colors

Alternate Colors

Typography

MD (Mass Driver) Nichrome is the main display typeface for Common, and strongly references the style of early ‘70s an ‘80s science fiction novels.

GT (Grilli Type) America is the body typeface for Common, and is a blend between the 19th century American Gothics and 20th century European Neo-Grotesk typefaces.

MD Nichrome Regular

MD Nichrome Dark

Gt America Regular

Gt America Mono Regular